Today we will do a broad overview of the brave new world of SOCIAL MEDIA. Our guest is Penny Sansevieri; Penny is CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed Social Media/Internet book marketing campaigns. http://www.amarketingexpert.com.

We will also hear from J. David Gray – our resident scribe – for another segment of our SYNERGY project. Both my image and David’s essay is titled “arches" – be sure to view the image at http://tinyurl.com/lvgvsr or http://www.jimlynchphotography.com David’s other writings can be found at http://word-smith.typepad.com/wordsmith

And lastly, we are having an in studio guest for a general discussion of issues driving us all nuts these days.

Music today from veteran rocker Leon Russell. http://www.leonrussellrecords.com/ http://en.wikipedia.org/wiki/Leon_Russell